PEPSI EMOJIS
To promote the Pepsi brand in Quebec and create buzz around certain local summer events, we used emojis from the popular “Say it with Pepsi” campaign, in a series of VERY inexpensive, charming, 5-second commercials. Proof, once again, that you don’t always need a big budget to get big results.
PEPSI CHEER
The task seemed simple enough: create an internal video that memorializes our national sport and inspires Canada’s Pepsi employees to get behind a World Cup Cheer contest. As BIG hockey fans, this project truly was a labour of love. The result? An overwhelming response from Canadian hockey fans, who submitted some of the best, most unique cheers ever.